We negotiate constantly. In work, and in life. As one side gains, the other tends to lose, and it can feel more like a tug of war. Yet a different approach can turn this process into something more collaborative - and the start of a more positive working relationship. In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their innovative approach to negotiation that builds trust and finds hidden value. In the dynamic and constantly evolving music industry, it has led to major record deals and highly successful long-term creative partnerships. Now, they will help you to: - Identify and adapt your natural negotiating style - Recognise key traits in your counterpart - Learn strategies to diffuse tricky situations and handle difficult people - Develop a more collaborative mindset - Think creatively to find hidden value and enrich deal terms. No-one is born a brilliant negotiator, but you can learn strategies and develop your natural style so, regardless of the cards you re holding, you approach the bargaining table with confidence, skill and a few tricks up your sleeve. Deal?