The stresses of the digital world mean that it's more important than ever to engage with the natural world. The sky is the most dramatic and evocative aspect of nature and looking up at the clouds is always good for the soul. Ever-changing and ephemeral, clouds reflect the shifting moods of the atmosphere in limitless compositions and combinations.
Gavin Pretor-Pinney started the Cloud Appreciation Society in 2005. Since then, he's been encouraging people to 'look up, marvel at the ephemeral beauty, and always remember to live life with your head in the clouds.' Membership to the Society now includes over 50k cloudspotters. Together, they capture and share the most remarkable skies, from sublime thunderstorms and perfect sunsets to hilarious object shaped clouds.
A Cloud A Day is a beautifully illustrated book containing 365 skies selected by the Cloud Appreciation Society. There are photographs by sky enthusiasts around the world, satellite images and photographs of clouds in space, as well as skies depicted by great artists over the centuries. The clouds are accompanied by enlightening explanations, fascinating snippets of cloud science, poetry and uplifting quotations.
The perfect dip-in-and-out book for anyone who wants to de-stress and reconnect with nature, A Cloud A Day will inspire you to open your eyes to the everyday beauty above and to spend a moment each day with your head in the clouds.